Senior Living Marketing That Drives Occupancy
Stop guessing which marketing works. PathlyCRM connects every touchpoint — from first click to move-in day — so you can see exactly what drives occupancy growth.
Why Senior Living Marketing Feels Like Guesswork
Marketing spend with no visibility into which channels actually drive move-ins
Families getting generic, untargeted messages that don't match where they are in the decision process
Manual follow-up that stops when your team gets busy — leaving warm leads to go cold
No review strategy, leaving your community's online reputation to chance
Disconnected tools: one for email, one for SMS, one for chat, none of them talking to each other
Marketing That Runs Automatically — and Proves Its Value
Every marketing channel — email, SMS, chat, reviews — managed from one platform
Automated sequences that run at every stage of the resident lifecycle, without manual effort
Smart Chat Concierge captures and qualifies leads 24/7, even outside business hours
Attribution reporting shows exactly which marketing activities drive tours and move-ins
Reputation management that builds your review presence automatically after positive milestones
Every Marketing Channel, One Platform
Manage email, SMS, chat, reviews, and analytics from a single dashboard designed for senior living marketers.
Email Marketing
Automated drip campaigns for every stage of the family decision journey — from initial inquiry to post-tour nurture to move-in welcome.
SMS & Text Campaigns
A2P-compliant text messaging that reaches families where they are. Appointment reminders, follow-ups, and personalized outreach.
Reputation Management
Automated review requests after positive milestones. Monitor and respond to reviews across Google, Yelp, and senior living directories.
Lead Scoring
Automatically score and prioritize leads based on engagement, care needs, and timeline — so your team focuses on the hottest prospects.
Smart Chat Concierge
AI-powered website chat that answers family questions 24/7, qualifies leads, and books tours — even outside business hours.
Marketing Analytics
Track which channels drive the most tours and move-ins. Attribution reporting that connects marketing spend to actual occupancy growth.
See marketing automation in a live demo
30 minutes with a senior living specialist. No commitment required.
Pre-Built Automation Workflows
PathlyCRM includes automation sequences designed specifically for the senior living resident lifecycle.
New inquiry → Welcome email + SMS → Tour invitation (Day 1)
Tour scheduled → Confirmation + Reminder sequence (48h, 24h, 2h)
Tour completed → Thank you + Follow-up series (Day 1, 3, 7, 14)
Deposit received → Welcome package + Move-in preparation sequence
Current resident → Satisfaction check + Review request (30, 60, 90 days)
Discharge → Graceful exit sequence + Re-engagement after 6 months
Frequently Asked Questions
Ready to Automate Your Marketing?
See how PathlyCRM's marketing automation can help your community attract more families and increase occupancy.