Problem 01
Leads go cold
A family calls, nobody calls back fast enough, and they tour somewhere else. Most lost move-ins start with a slow or missing follow-up.
Free senior living marketing and sales resources
Sell more.
Market smarter.
Fill more beds.
Free templates. Proven scripts. Zero fluff.
Copy-and-send texts, follow-up scripts and simple trackers for assisted living and senior living sales and marketing teams. Grab what you need, make it yours and use it today.
Free templates
20
Cost
$0
To download
Just email
New tips
Weekly
The problem
Good teams
lose easy wins.
Problem 02
Marketing that doesn't turn into tours
Posts go out, reviews sit unanswered and referral partners never hear a thank-you. Busy work that never reaches the calendar.
Pick your path
One hub.
Three starting points.
Start where you are. Everything here is free.
Path 01
Sales teams
Follow up faster. Book more tours.
Texts, voicemail scripts and follow-up messages that keep families moving from first call to move-in.
- Missed-call text back
- Post-tour follow-ups
- Wake up old leads
- Weekly lead tracker
Path 02
Marketing teams
Get found. Get chosen.
Review requests, replies and referral partner touches that build the reputation families check before they call.
- Review request text
- Bad review reply
- Referral partner thank-you
- How to ask for referrals
Path 03
New owners
Opening a residential home?
A starter kit for new residential assisted living owners: what to set up first, how to earn referrals and how to fill your first beds.
- First 90 days checklist
- Referral partner basics
- Your first tours
- Simple lead tracking
How it works
Three steps.
Use it today.
01
Pick a template
Find the text, script or tracker for the moment you're stuck on.
02
Make it yours
Swap in your community's name and voice. Most take under five minutes.
03
Send it and share it
Use it with families and partners today, and pass it to a teammate who needs it.
Free templates
Copy it. Send it.
Share it.
Our most-used senior living marketing templates. Free to use, free to share.
Text
Missed-Call Text Back
The text that saves a lead when nobody picks up.
Get it › Follow-upThree Post-Tour Messages
What to send after a tour so families come back to you.
Get it › ReviewsReview Request Text
A short ask that gets happy families to post.
Get it › Follow-upWake Up an Old Lead
One message that restarts a conversation that went quiet.
Get it › ReferralsReferral Partner Thank-You
Keep the people who send you families sending more.
Get it › TrackerWeekly Lead Tracker
See every open lead and the next step in one place.
Get it ›Who it's for
Built for the people
who fill the beds.
Sales directors
Executive directors
Marketing coordinators
Placement agents
Home care and hospice marketers
New residential home owners ›Who's behind it
Built by someone
who's been in the room.
15+
Years in sales
4
Years in senior living
$0
Cost to use any of it
"I've sat in the sales office and worked the leads. These are the texts, scripts and habits that turn calls into move-ins, and I want every team to have them."
Alan Rosales, Founder
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How to Build a Resident Referral Program That Works
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Ready?
Grab your
free
templates.
Twenty free templates and checklists for senior living sales, marketing and new owners. Free. Just enter your name and email to download. Share them with your whole team.
Want follow-up done for you? See how Pathly CRM helps teams answer every lead, 24/7.